Sameday Jetwash is a one-van pressure-washing business working out of Reigate. The owner does driveway cleans, patio restorations, and the occasional commercial forecourt job across Surrey and the bordering bits of Sussex and Kent. Most of the work is booked the week of, by people who searched for “[service] [town]” on a phone, clicked the first three results, and rang whichever one had a visible number.
That is the buying behaviour the old site was failing at.
The site he had
The old build was a WordPress theme paid for in 2021. It still worked, in the literal sense — you could load it, click around, and find the contact form if you scrolled far enough. But the things a pressure-washing customer needs from a website at 9pm on a Tuesday were not there.
Loading was slow. The home page pulled four web fonts, two carousel scripts, and a 2 MB hero image that had not been compressed. On a 4G phone in a back garden it took eight seconds to first paint, which is enough time for a buyer to bounce twice. The contact form was on the same hidden inner page as the address and the privacy notice, three scrolls down. The phone number was a graphic inside a footer image; tapping it did not call.
The pages also did not exist for the towns the owner actually serves. There was a single “Areas We Cover” page that listed twelve postcodes in a paragraph. Google had nothing to rank it for. He had been paying around £45 a month for hosting and “updates” to a developer who had last logged in eleven months earlier.
Week one — what we did
The build took five working days. Day one was a 40-minute call: who the customer is, what the jobs are, which towns matter, what the previous quotes look like, and what the owner wants the site to do for him by month two. That call became the brief.
Day two was content. We wrote a page per service (driveway cleaning, patio cleaning, decking restoration, commercial forecourts) in plain language, with a real before-and-after photo at the top of each one supplied from the owner’s own job archive. We wrote a page per town the business serves, naming the actual postcodes covered, the typical job, and the rough turnaround.
Day three and four were the build itself: a single static site, served from a global edge network, with content stored in a structured format the owner can edit from his phone if he needs to. We added a single contact form, set up the email routing, sorted the analytics, generated a sitemap Google could read, and configured the basic local-SEO schema.
Day five was the review. We sat with the owner for an hour, walked him through the live site on his phone, fixed two copy lines he wanted phrased differently, claimed and updated the Google Business Profile alongside the launch, and turned the old site off.
After launch
We did not publish before-and-after audit numbers below because the owner has not signed off on them as public data yet. What we can say plainly: the new site loads quickly on a phone, the Google Business Profile is verified and current, the service pages are indexed and ranking on page one for the local-service terms the owner cares about, and enquiries arrive by email and by direct call.
We did not run paid ads. We did not redesign the logo. We did not change the business model. The job was the website, and the website does its job.
How it works month to month
The site is on the Growth plan. After launch the owner pays a flat monthly fee for ongoing management. In practice that means we add a new town page when the business expands its reach, edit a service page when prices change, refresh the photo set quarterly, write a short note for the news section if there is something worth saying, and send a monthly email that names the Google rankings, the page-speed numbers, and the enquiry volume. If something breaks, we fix it inside two working days.
The owner does not need to log into the site. He sends a text or a voice note when he wants something changed, and the change is live the next day.
What it looks like as a buyer
If you are a similar UK business (one or two people, a van or a unit, customers who find you via search), the work for you would shape much like this. A short brief call, a five-day build, a launch with the local listings sorted, and then a monthly retainer that keeps the site current without you having to think about it. The shape of the work does not change much across hair salons, electricians, photographers, or plumbers. The town pages are different, the service pages are different, and the photos are different. The mechanics are the same.
The price band is published openly on the pricing page. What you see is what you pay. There is no setup fee, the first thirty days are refundable, and the contract is monthly. If you want to see what is included in each tier alongside the build mechanics, the services page has the longer version.